Tablez brand book · Blue & Clay · 2026
Built for people who build.
The official source for Tablez logos, colors, type, voice, and ready-to-use media assets.
High-signal conversations.
Earned access · Real expertise
01 · Foundation
What Tablez stands for
Tablez is a network for builders where useful participation earns trust and access. The identity should feel focused, capable, and quietly premium.
01
Signal over noise
The design creates room for useful ideas. Hierarchy is clear, decoration is restrained.
02
Earned trust
Progress and access come from contribution. The brand should feel credible, never performative.
03
Builders together
Tablez is ambitious and warm. The table is a place to exchange experience, not broadcast status.
02 · Logo
Logo suite
Use the full lockup when introducing Tablez. Use the mark where the brand is already understood or space is limited.
Clear space & minimum size
Keep clear space equal to the sparkle width on every side. Never render the mark below 24 px or the lockup below 120 px.
1×
Keep the mark intact
03 · Color
Blue & Clay
An open, cool canvas. Blue leads to the next action; Clay brings warmth to the people and stories. Use white text on deep blue buttons and Ink text on light colored surfaces. Reserve green for success.
Ink#0F172A
Headlines, body text and dark surfaces
Action Blue#1D4ED8
Primary actions with white text
Brand Blue#3B82F6
Illustrations and decorative accents
Blue Surface#DBEAFE
Editorial surfaces and focused information
Background#F8FAFC
The light, open canvas
Clay#E07A5F
Small brand accents and editorial art
Clay Muted#F4D7C5
Warm secondary surfaces with Ink text
Success#10B981
Success only; pair with text and a check
Success Subtle#ECFDF5
Confirmation surfaces with dark text
Card#FFFFFF
Posts and panels
Muted Text#64748B
Secondary text on white or Background
Border#E2E8F0
Quiet, decorative separators
04 · Typography
Bricolage Grotesque
Headlines use Bricolage Grotesque 500–800. Body copy and controls use DM Sans 400–700. Instrument Serif adds a short editorial accent. Hebrew uses SimplerPro without artificial italics.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Hebrew · Simpler Pro
שיחות טובות מתחילות סביב השולחן הנכון
Fallback · System sans
When brand fonts are unavailable, use the platform sans-serif. Never replace the wordmark type inside official logo files.
05 · Voice
Useful before impressive
Tablez speaks like an experienced builder sharing something that worked: concise, grounded, and generous with context.
Direct
Say what the member can do and why it matters. Prefer concrete verbs over slogans.
Peer-level
Write builder to builder. Sound informed and candid without becoming exclusive or cold.
High-signal
Keep copy short. Remove filler, inflated claims, and generic community language.
Write this
“Share what worked, and what you'd change.”
Invites a specific, honest contribution.
Avoid this
“Unlock limitless networking potential.”
Generic claims weaken trust and say little.
Ready to publish
Everything in one kit.
Includes every logo variant, the 1200 × 630 social template, color references, and a quick usage guide.
